Building YELO Into a Modern Coworking & Community Brand
Transforming a local service into a trusted, on-demand digital platform for Odisha's riders.
Overview
YELO is a bike service app in Bhubaneswar, Odisha, offering doorstep two-wheeler repair and maintenance. Customers can book services, track repairs, and pay online through the app and website. From oil changes and brake repairs to full bike inspections, YELO ensures affordable, hassle-free servicing at home with certified mechanics. By partnering with UnderGrads Media, YELO built a strong brand identity, website, app, and digital marketing strategy, transforming into a trusted on-demand bike service platform for Odisha’s riders.
The Challenge & Solution
Challenges Before Collaboration
Limited Digital Presence: The company lacked an official website and mobile app for customer bookings and interactions.
Undefined Brand Identity: The company needed a coherent brand strategy, including a logo, color scheme, and consistent messaging.
Minimal Marketing Strategy: The company had no established social media presence or targeted marketing campaigns.
Inefficient Operations: Manual booking systems caused scheduling conflicts and reduced customer satisfaction.
Recruitment Issues: The company lacked standardized procedures for hiring qualified mechanics and support staff.
After Our Role & Execution
Website & App Development
Built a responsive website yelo.co.in with service listings, pricing, and booking features & Developed a mobile app for seamless service booking, status tracking, and payments.
Branding & Identity
Created the brand name "YELO" and crafted a compelling tagline & Designed a modern logo and established comprehensive brand guidelines with color palettes and typography.
Digital Marketing & Social Media
Built YELO's presence across Instagram, Facebook, and LinkedIn & Created and managed content calendars, engaging posts, and targeted ad campaigns to grow customer base.
Advertising & Promotions
Created promotional materials including banners and flyers & Launched targeted local advertising campaigns to boost brand awareness.
Recruitment & HR Support
Created clear hiring procedures and job descriptions for mechanics and support staff & Supported the recruitment process to ensure qualified professional hires.
Impact & Results
Brand Recognition
YELO became one of Odisha's first recognized doorstep bike servicing apps, gaining 5,00+ app downloads within 3 months.
Customer Growth
Built a strong base of 2,000+ recurring users, with week-on-week service bookings increasing by 35%.
Digital Presence
Achieved 4x higher engagement on Instagram and a 60% increase in organic traffic through SEO content.
Market Acceptance
Successfully positioned on-demand bike servicing as a trusted solution in a tier-2 city like Bhubaneswar.
What Our Client Says About Us
"UnderGrads Media transformed our vision into reality. Their comprehensive approach to branding and digital development has been instrumental in YELO's growth."
Abhijit Dhal
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Conclusion
The YELO project demonstrates UnderGrads Media’s expertise in building community-first brands. By combining branding, digital marketing, and community engagement, we helped YELO create awareness, build connections, and become a hub for professionals in Bhubaneswar. Today, YELO continues to thrive as a coworking and collaboration brand, powered by UnderGrads Media’s creative and strategic support.
