UnderGrads x Government Initiatives
Driving Impact Through Storytelling, Branding & Digital Media
Overview
At UnderGrads Media, we partner with government bodies, PSUs, and national initiatives to bridge the gap between policy and people. Our expertise lies in branding, visual storytelling, and digital-first communication, helping transform data-heavy reports into powerful, relatable narratives. From water conservation (PRADAN, MNREGA) to voter awareness (SVEEP), MSME growth (SIDBI), livelihood promotion (ORMAS, HDFC Parivartan), and development documentation (NITI Aayog ABP, National Water Awards), we create campaigns that inform, engage, and inspire action.
The Challenge & Solution
Challenges Before Collaboration
Limited storytelling: Initiatives had data but lacked emotional narratives to inspire stakeholders.
Weak digital presence: Minimal content for youth outreach & social media campaigns.
Unstructured branding: No professional identity, logos, or packaging for SHG/PSU initiatives.
Minimal reach: Reports stayed on paper; no amplification to policymakers, media, or citizens.
Resource gaps: District teams lacked creative capacity for films, campaigns & digital-ready assets.
After Our Role & Execution
Impact Films & Documentation
Produced story-driven films, reels & photo campaigns.
Branding & Retail Identity
Built professional logos, packaging, retail branding, e-commerce onboarding.
Content & Digital Media
Designed photoshoots, reels, and youth-driven social campaigns.
Community-Centric Storytelling
Co-created campaigns with SHGs, women, youth, and artisans.
Multi-Platform Reach
Optimized creatives for YouTube, Instagram, WhatsApp, LED screens, exhibitions & review meetings.
Impact & Results
Film Production
20+ Impact Films produced for govt programs (used in state & central review meetings).
Policy Visibility
3x Higher Policy Visibility – Films showcased in NITI Aayog ABP, National Water Awards.
Voter Awareness
Reached 2M+ citizens via voter awareness (SVEEP) across Odisha's Gen-Z & first-time voters.
SHG Product Branding
50+ SHG products professionally branded & launched on Flipkart, Amazon & retail outlets.
What Our Partners Say
"We needed something young, local, and impactful and UnderGrads delivered exactly that. The film connected with youth voters without being preachy."
SVEEP Media Coordinator
Conclusion
Our work with government initiatives set a new standard for public sector communication in Odisha. By bringing a human-centered, storytelling approach to policy communication, we've helped bridge the gap between government programs and the people they serve, making complex initiatives more accessible, engaging and impactful.
